AI Personal Stylist for iOS

Your occasion.
Your closet.
Your outfit.

80% of women own clothes they never wear. VELA starts with your day, not your wardrobe — and works backwards to outfits from what you actually own.

Try the Demo →

Your occasion

Client meeting
+ dinner tonight

Your outfit

Blazer
Trousers
Loafers
☁ 18°C, Milan
"I have a wardrobe full of clothes but nothing to wear."

The most common dressing-room complaint. Every day.

Existing apps are wardrobe-first

They ask you to photograph everything before you get any value. High friction. Low retention. Suggestions that ignore context.

Fashion apps feel aspirational

Designed for people who love styling. VELA is for people who want to get dressed and get on with their day.

AI recommendations ignore occasion

They suggest outfits without asking what you actually need to do today. Useless.

How VELA works

01

Tell us your day

Open the app. Say what you need: client presentation, casual dinner, Sunday errands. Include the weather — we handle the rest.

02

Get outfit suggestions instantly

VELA pulls from your actual wardrobe — clothes you've already uploaded — and suggests complete outfits calibrated to the occasion and weather.

03

Accept, skip, or regenerate

A swipe interface for fast decisions. The more you use it, the smarter it gets — learning your style preferences, repeat-wear patterns, and gap areas.

Built for real wardrobes

Value from 10 items

No need to photograph your entire wardrobe before getting started. VELA is useful from day one.

AI auto-tagging

Upload a photo. VELA identifies category, color, formality, and occasion suitability automatically.

Cost-per-wear tracking

Input the price once. VELA tracks how often you wear each item and surfaces the ones you've forgotten.

Weekly outfit planner

Plan your week in advance. Travel packing assistant builds the optimal capsule for your destination and duration.

OOTD share card

One tap to export a styled image card. Free tier includes VELA watermark — share it everywhere.

Learns your style

Accept and skip suggestions over time. VELA builds a model of your preferences and adjusts accordingly.

Simple pricing

Free

$0/month

  • 30-item digital closet
  • 3 outfit suggestions per day
  • Full lifestyle onboarding
  • OOTD share card (with watermark)
  • Basic outfit saves & lookbook

Premium

$9.99/month

or $79.99/year — save 33%

  • Unlimited closet items
  • Unlimited daily suggestions
  • Full wardrobe analytics
  • Cost-per-wear & wear history
  • Weekly outfit planner
  • Travel packing assistant
  • Wardrobe gap analysis
  • OOTD share card (no watermark)

Your wardrobe finally works for you.

VELA is an AI personal stylist that starts with your day, not your closet. Built for women who want to get dressed and get on with their life.

iOS app — launching 2026